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About Us - Cole’s General Store

Welcome to Cole’s General Store, nestled in the heart of Hico, Texas—a place where tradition weaves through the fabric of every product we offer. Since our founding, Cole's General Store has been dedicated to providing high-quality, stylish apparel with a distinctive Western flair that celebrates the spirit of Texas.


Our Mission

Our mission is simple: to supply our customers with an extensive range of clothing, accessories, and hardware that cater to every member of the family. From the rugged jeans suitable for the Texan outdoors to the chic accessories that add a sparkle to your daily outfit, our store ensures that quality and style are never compromised.

Our Heritage

Hico may be small, but our dreams are big. Our local store has grown significantly since its inception, embracing the community's rich history while expanding our reach to customers across the country. Our roots in this historic town inspire our collection, infusing a sense of Western heritage into modern fashion trends.


Our Collection

At Cole’s General Store, you will find an array of brands renowned for their quality and craftsmanship. Our selection includes Wrangler, Ariat, Cinch, Justin, and Roper, alongside newer yet equally prestigious brands like Twisted X, Stetson, and Miss Me. We also offer a wide range of home décor items, accessories, and gifts, each chosen to reflect the values and aesthetics of our customers.

Our Commitment to Quality

Every piece in our collection is chosen with care to ensure it meets our high standards of quality. We understand that clothing is more than just fabric—it's a statement of your lifestyle and values. That’s why we stock the best so that you can wear the best.

Shipping Nationwide

While we cherish our local roots, we are also proud to serve customers across the United States. Our online store makes it easy to bring a piece of Hico to your wardrobe, no matter where you are.


Explore Cole’s General Store today and discover why we are the destination for those who value quality, heritage, and style. Join us in celebrating the enduring spirit of Texas fashion.

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