cole's general store

Welcome to our online store! If you are looking for apparel to outfit the entire family, then you have come to the right place! We strive to keep up with the latest in fashion while sticking to a Western flare. Many of the brands we carry include, but not limited to, are Wrangler, Cinch, Ariat, Justin, Roper, Twisted X, Cowgirl Tuff, Stetson, Hooey, Cruel Girl, Texas Saddlery, Corky’s Footware, Miss Me, Silver Jean Co., and more. Home décor, accessories, and gift items can also be found in our online store! We update our inventory regularly and are quick to ship out orders. If your size is out of stock or you are looking for something specific that you don’t see online, please contact us by clicking on the "SPECIAL ORDERS" button below!

Planning a Visit?

Check out our store front!

While our online store boasts an abundant amount of inventory, our store front, residing in an old rock building that once was a gas station and blacksmith shop, has even more to offer! What started out as a plumbing and refrigeration service center in 1969, the Cole family has evolved the business to much, much more! In 2005, the store front was opened to provide necessary items needed for all those “Honey-Do” projects allowing for the citizens of Hico to not have to drive 30 minutes to the nearest town for supplies. Along with the service center, we provide equipment rentals to our surrounding communities (Check out Texas Rentals at Our store front encompasses all of the inventory mentioned above in our online store along with a variety of other departments making us the “general” we boast to be.  A lawn & garden section includes hoses, gardening tools, mulch, chemicals, seasonal seeds, and outdoor furniture for that perfect yard or garden. We carry a wide variety of tools, nuts, bolts, and screws for all your building needs. A welding and fencing section provides for those basic ranching projects or emergencies that might arise. If plumbing is your problem, our selection of pvc and galvanized fittings and pipe can solve the dilemma. Tackle your electrical project with our wide selection of wire, conduit, switches, plates, etc. Common automotive and hunting necessities can also be found at Cole’s General Store. Like with our clothing and foot ware, if you don’t see it and need it, we can probably get it! Come check us out and enjoy a day spent in the quaint town of Hico!